Ross G Palmer
This is the portfolio website of Ross G Palmer. Creative Director, Brand Builder, UX Designer, Occasional Speaker, Random Lecturer, Pun Generator, Genuine Award Winner, and since 2002... 73% Beard.
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,
This is the portfolio website of Ross G Palmer. Creative Director, Brand Builder, UX Designer, Occasional Speaker, Random Lecturer, Pun Generator, Genuine Award Winner, and since 2002... 73% Beard.

IVE

Category : Brand, Logo, Print
  • Client We Are IVE

Formally known as Cape UK the name IVE was created to reflect the core of the organisations teams and the way they work: innovative, creative, supportive, collaborative, adaptive, imaginative.

It also provided the opportunity to showcase what the students/partner organisations achieved with Cape UK and its teams through the use of ‘I’ve’. To really embrace this creative process I created a unique identity mark with supporting sub-brands to really encompass this new brand.

Three distinct and uniquely different sub-brands formed the foundation of the new IVE master brand. These sub-brands were developed to reflect the three streams if the organisation and the three separate audiences – schools, businesses, and young people.

In-depth and easy to use brand guidelines were required to ensure brand consistency across all channels.

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