- Client We Are IVE
Formally known as Cape UK the name IVE was created to reflect the core of the organisations teams and the way they work: innovative, creative, supportive, collaborative, adaptive, imaginative.
It also provided the opportunity to showcase what the students/partner organisations achieved with Cape UK and its teams through the use of ‘I’ve’. To really embrace this creative process I created a unique identity mark with supporting sub-brands to really encompass this new brand.
Three distinct and uniquely different sub-brands formed the foundation of the new IVE master brand. These sub-brands were developed to reflect the three streams if the organisation and the three separate audiences – schools, businesses, and young people.
In-depth and easy to use brand guidelines were required to ensure brand consistency across all channels.