• Client Joose Energy Consultants

Previously known as Utilities Smart Limited it was clear that USL needed a fresh new name and accompanying brand to help them stand out in a somewhat saturated market.

The name was developed on the idea of energy being ‘juice’ and revisited the spelling to give a unique name. A bright and bold identity was created to help bring Joose to life and set it apart from their competitors.

This identity helps communicate the positive energy and a sense of fun that Joose offers. I worked with the Joose team to develop their brand and create a suite of customer-facing literature both on and offline.

Project completed at Narrative in Sunderland alongside Peter Jones