• Client Land Securities

Land Securities were looking for a unique and student-centered approached for their series of promotion led event nights at their various shopping centres across the UK based around their name of ‘student lock-in’.

I created a custom typeface based around the idea of the letterforms all being ‘locked in’ to form the desired shape – this then, in turn, gives the initial style for the campaign. Moving away from the stereotypical student idea I’ve used high-end fashion-led photography with clear concise copy and when combined with the artistic direction helps to form a distinctive and eye-catching end result. This is applied to a range of posters, adshells, instore point of sale, leaflets, vinyls and across social media channels for each of the shopping centres.

Work completed at Different in Newcastle