- Client Lycetts
Lycetts are a one of a kind insurance broker and financial services experts. They help you insure your art collections, your garden fêtes and that racehorse you bought last week. Their previous website didn’t communicate any of this.
After a successful pitch, this started to change. By understanding Lycetts, their services and their clients I was able to use this information to help create a better and more rewarding online experience.
Using a new range of typefaces and a colour palette from new and existing colours merged together with clean photography all helped build on a them of elegance, refinement and knowledge.