• Client Sage Gateshead

Sage Conferences & Events is the conferencing arm of the Sage Gateshead organisation. Inspirational conferences and events need a setting to match and Sage Gateshead is one of the most iconic landmark buildings in the UK.

For Sage Conferences & Events making a lasting impression is the aim. For such an iconic offering Sage Conferences & Events didn’t have a consistent identity and brand message.

I worked with them to develop a new identity and a fresh corporate style to help continue their excellent offering and help open up new markets. I created a clean identity that communicates the positive energy and empowerment that Sage Conferences & Events offers to its clients. The ampersand is used as an adaptable icon in both the main identity and all headline messaging where appropriate, across a range of collateral. This simple and bold typographic style helps create an atmospheric and flexible style to engage audiences and sets the tone of the uniqueness of Sage Conferences & Events. A clean and minimal colour palette helps gives the brand a decisive and professional feel.