- Client Westline Distributers
As one of the North’s largest providers of bespoke architectural fixings and a proud family business to boot, Westline has over 30 years’ of history and a fantastic portfolio of stunning work worthy of any Grand Design.
They pride themselves on being able to source, supply and fix a whole host of components for building and engineering clients, and after 30 years a new identity and brand direction was needed to help push them into the next 30 years.
The new identity had the simple idea of showcasing what the do in the simplest way possible; everything they created was in some way screwed together and the main Westline ‘W’ was designed to represent the lintels/steelwork/architectural products the client fabricates and provides to its target market. It is also very versatile across digital platforms as a standalone icon.
The new identity was then applied across a wide range of printed materials, online applications and presentations, and exhibition collateral.
Work completed at Narrative in Sunderland